Market Wagon
Farmer's Market On Wheels
3 months
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OBJECTIVE
To enhance the point-of-sale experience in mobile farmers markets by streamlining inventory, payment, and buyer-seller interactions—making transactions more efficient, human, and meaningful in ephemeral marketplaces.
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RESEARCH QUESTIONS
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RESEARCH METHODS
User(s) Journey Mapping
AEIOU
Comparative/ Competitive Analysis
Online Survey
Majority of Georgia Tech students, faculty, etc.
Case Study: Casey Hood
Market Organizer at Community Farmers Market (CFM)
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Insights
