WOOSHI

The automated brushing character to accompany your toddler's daily tooth-brushing routine.

4 weeks

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OBJECTIVE

To create an interactive teaching toy for toddlers and young children that blends playful learning with engaging aesthetics. The toy will introduce a specific task or skill through hands-on exploration, sensory interaction, and character-driven design, encouraging repeated engagement and sustained attention while making the learning experience joyful and intuitive.

IDEATION

PROTOTYPE

DESIGN

This design is an interactive character toy that guides toddlers through their bedtime routine, particularly toothbrushing and winding down for sleep. The toy incorporates playful aesthetics and child-friendly character design, paired with LED lighting cues and animated brushing motions. Acting as both a companion and teacher, it provides a visual timer and demonstration for proper brushing habits, helping children learn when to start and stop. By transforming routine tasks into a fun, engaging, and calming experience, the toy encourages consistency, builds healthy habits, and makes bedtime a more enjoyable ritual.